My Kindle edition went live last Monday at $7.99, so I announced it on a couple of Kindle message boards online. By Wednesday, I'd sold one copy. One! Message board replies said, "If you want us to try a new author, give us a really low price. It'll generate sales and reviews." So I marked it down to $1.99 Thursday morning and posted the price change on the same boards. What happened next was remarkable:
As of 5 p.m. Friday – about 36 hours later – Felonious Jazz was the No. 1 selling hard-boiled mystery on the Amazon Kindle Store and the 17th best-selling title in Mysteries & Thrillers . . .
If you look at the book now, you'll see that the price is back up to $4.99.
It's interesting to see what some guy could do more or less by accident . . . there's clearly some potential here for a savvy publisher to figure out a way to exploit the Kindle version, at least until we're deluged by a tidal wave of $1.99 ebooks.