It’s always a little disappointing when a great brand decides to water itself down.
No doubt, Moleskine has become a brand to reckon with among notebook enthusiasts. And getting into messenger bags isn’t the worst brand extension in the history of capitalism (vaseline shampoo, anyone?). But this just reeks of a successful business moving into a space it has no business being in for no real purpose. It’d kind of be like if, say, Open Letter suddenly decided it was going to sell really high-end bookcases.
For the record, I got through with my Moleskine phase years ago. They were quite fun for a while, but I eventually got to the point in my life where I wanted to write on paper that, a) wasn’t small enough to fit in my pocket; and b) didn’t cost me $27.45 for the honor.