Did France really exist without the blurb this long? Seems hard to believe.
France is getting blurbs! Lire Magazine reports. Never before has such a sneaky marketing concept sullied the covers of French books. And the blurbs still won’t be on the cover, but restricted to the red bandeaux (like a skinnier version of a dust jacket) that are wrapped around new publications, sometimes to announce prizes the author has won, or that the book has been nominated for, but sometimes to reproduce the name of the author in larger letters.