Hey Publishing Industry: Is Steve Jobs Really Your Friend?

Chad Post, today:

To recap: A huge part of the grand hope in the Apple “magical” (how many times did this come up in the Apple presentation? Like a million? And since when is technology magical? What kind of paradoxical shit is that?) is that suddenly, thanks to the vision of Steve Jobs and the genius of Apple designers, an audience will be created that suddenly craves books. This is some god-like shit going down. From the barren landscape of gamers will rise a whole new generation of book nerds. Uh, OK.

Steve Jobs, January 2008:

It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. . . . Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.

But maybe a magical product will get people to read.



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I don’t think Jobs’ point is to really give a damn about readers. His real point – his mission – is to make ALL content on the Web PAID content. That’s why Flash is disabled on his machines (iPhone, iTouch, iPad). All content, including ebooks, but especially interactive content, will be paid for through an Apple App Store. Period. That is the game. No other.

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