It's the Books, Stupid

I’m not quite as down on electronic reading devices as some, but this was still a welcome reminder:

Personally, I maintain that if the industry would focus more on putting out better books, they’d sell more books. Likewise, if the books are compelling enough, readers will be happy to read them on almost any format — from Palm Pilot (which I did with Jonathan Franzen’s The Corrections) to the iPad (which I plan to do with Jonathan Franzen’s Freedom when it is published this August).

Of course, publishing is far from the only industry to be dazzled by the magic technological bullet (banking, anyone?), but I get the sense that a lot of people either involved in publishing or involved in reading would like to shift focus back to what really matters.

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