Comments on: Pay Walls http://conversationalreading.com/pay-walls/ Since 2004. The blog of the critic, writer, and editor, Scott Esposito Wed, 23 May 2012 13:19:02 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Daniel E. Pritchard http://conversationalreading.com/pay-walls/#comment-4045 Daniel E. Pritchard Wed, 03 Feb 2010 17:20:43 +0000 http://conversationalreading.com/?p=7003#comment-4045 What media companies need to do is to start creating content-oriented web ads; snippits of articles or top headlines. The tech is all there for this sort of thing but I don't see it, not much at least. Most of their ads think in print. What media companies need to do is to start creating content-oriented web ads; snippits of articles or top headlines. The tech is all there for this sort of thing but I don’t see it, not much at least. Most of their ads think in print.

]]> By: Scott Esposito http://conversationalreading.com/pay-walls/#comment-4044 Scott Esposito Tue, 02 Feb 2010 21:13:26 +0000 http://conversationalreading.com/?p=7003#comment-4044 Bradley, On this I'm totally with you. I can't believe that at $6/year Harper's wouldn't do better to just open up the archives and earn from ads. That's different, though, from the point above, which was in regards to not being in the conversation because of a pay wall. Bradley,

On this I’m totally with you. I can’t believe that at $6/year Harper’s wouldn’t do better to just open up the archives and earn from ads.

That’s different, though, from the point above, which was in regards to not being in the conversation because of a pay wall.

]]> By: Bradley Robb http://conversationalreading.com/pay-walls/#comment-4043 Bradley Robb Tue, 02 Feb 2010 20:47:56 +0000 http://conversationalreading.com/?p=7003#comment-4043 Archives are where news sites generate most of their ad revenue. They've matured in the Google system and are most likely net readers with a propensity to click. Regular readers of a site are known to have "ad blindness" - as in they know where the content is and simply skim right over adverts in a desire to stay on the site. Not arguing against the Harper's Paywall, just saying that it's probably costing them more money than it's bringing in. Archives are where news sites generate most of their ad revenue. They’ve matured in the Google system and are most likely net readers with a propensity to click. Regular readers of a site are known to have “ad blindness” – as in they know where the content is and simply skim right over adverts in a desire to stay on the site.

Not arguing against the Harper’s Paywall, just saying that it’s probably costing them more money than it’s bringing in.

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