This is certainly one of the stranger promotions I’ve heard of in a while. Which, I suppose, is the point.
No, really… We will adopt a penguin in the name of any bookstore who successfully sells 25 copies of either book (combined or single title) in the series, which includes Death and the Penguin, or Penguin Lost. The contest will run from now until December 31st.
As a reader all you need to do is head down to your local bookstore and pick up a copy of either book. If your local bookstore hasn’t heard about the promotion let them know about it by sending them to www.penguinlost.com. If they are already participating then, well then buy a book and help save a penguin.