The End of Oulipo?

The End of Oulipo? My book (co-authored with Lauren Elkin), published by Zero Books. Available everywhere. Order it from Amazon, or find it in bookstores nationwide. The End of Oulipo

Lady Chatterley’s Brother

Lady Chatterley's Brother. The first ebook in the new TQC Long Essays series, Lady Chatterley's Brothercalled “an exciting new project” by Chad Post of Open Letter and Three Percent. Why can't Nicholson Baker write about sex? And why can Javier Marias? We investigate why porn is a dead end, and why seduction paves the way for the sex writing of the future. Read an excerpt.

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Translate This Book!

Ever wonder what English is missing? Called "a fascinating Life Perecread" by The New Yorker, Translate This Book! brings together over 40 of the top translators, publishers, and authors to tell us what books need to be published in English. Get it on Kindle.

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The Tunnel

Fall Read: The Tunnel by William H. Gass

A group read of the book that either "engenders awe and despair" or "[goads] the reader with obscenity and bigotry," or both. Info here. Buy the book here and support this site.

Naked Singularity

Summer Read: A Naked Singularity by Sergio De La Pava

Fans of Gaddis, Pynchon, DeLillo: A group read of the book that went from Xlibris to the University of Chicago Press. Info here. Buy the book here and support this site.

Life Perec

Life A User's Manual by Georges Perec

Starting March 2011, read the greatest novel from an experimental master. Info here. Buy the book here and support this site.

Last Samurai

Fall Read: The Last Samurai by Helen DeWitt

A group read of one of the '00s most-lauded postmodern novels. Info here. Buy the book here and support this site.

Tale of Genji

The Summer of Genji

Two great online lit magazines team up to read a mammoth court drama, the world's first novel.

Your Face Tomorrow

Your Face This Spring

A 3-month read of Javier Marias' mammoth book Your Face Tomorrow

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Ten Memorable Quotes from William Gaddis’ Letters

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Here are ten of my favorite moments from these hugely interesting letters.


Interviews from Conversational Reading

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See this page for interviews with leading authors, translators, publishers, and more.


  • Those Who Leave and Those Who Stay by Elena Ferrante September 16, 2014
    Few novelists have captured the rhythms and flow of life with the veracity of Elena Ferrante in her Neapolitan Novels. Following the friendship between Elena Greco and Lila Cerullo from childhood to old age, the tetralogy spans fifty years; over the course of that time, no emotion is too small, too dark, too banal to be recorded. No expense, so to speak, is […]
  • Trieste by Daša Drndić September 15, 2014
    As Drndić reiterates throughout the novel, “Behind every name there is a story.” And Haya Tedeschi’s story is draped in death. Born to a Jewish family that converted to Catholicism and tacitly supported the Fascists in Italy, Haya was a bystander to the Holocaust. She attended movies while Jews and partisans were transported to concentration camps; she pored […]
  • The Tree With No Name by Drago Jančar September 15, 2014
    At the opening of chapter 87—the first chapter found in The Tree with No Name—Janez Lipnik finds himself up a tree, shoeless, and lost in the Slovenian countryside. He makes his way to a house where he is taken in by a woman teacher who is waiting for her lover, a soldier. It becomes clear we are at the height of World War II. Soon after, we follow Lipnik […]
  • Kjell Askildsen, Selected Stories September 15, 2014
    Here, at the midpoint of his narrative, Bernhard, the affectless and purposeless protagonist of "The Unseen," experiences existential near-emancipation at dusk. This retreat toward obscurity in terse, direct language—thematic and stylistic markers of each work in the collection—comes immediately after Bernhard’s sister mentions her plans to enterta […]
  • Berlin Now by Peter Schneider September 15, 2014
    In his new book of essays, Berlin Now, Peter Schneider reveals himself as a gnarled Cold Warrior who has been stricken with many of the maladies common to his generation. With the specter of Communism exorcized, his new enemy is Islam. The book is a collection of short interlocking pieces introducing Anglophone readers to Berlin; it is not being published in […]
  • Paris by Marcos Giralt Torrente September 15, 2014
    In 1999, Marcos Giralt Torrente’s debut novel, Paris, was awarded the XVII Premio Herralde de Novela prize. Despite his success, it took fourteen years for Giralt’s work to appear in English, with the story collection The End of Love arriving in 2013. Now, this year sees the publication of two more books by Giralt: Paris, translated by Margaret Jull Costa, a […]
  • 10:04 by Ben Lerner September 15, 2014
    “It seemed that the [New Yorker] story—which was in part the result of my dealing with the reception of my novel—had been much more widely received than the novel itself,” says the narrator of Ben Lerner’s second novel, 10:04. Perhaps this narrator is Lerner himself—at one point he describes 10:04, within its own pages, as “neither fiction nor nonfiction but […]
  • Theories of Forgetting by Lance Olsen September 15, 2014
    Lance Olsen’s Theories of Forgetting is a masterful work structured around Robert Smithson’s earthwork “The Spiral Jetty.” Olsen’s novel is comprised of three narrations, written each by a separate member of a family. The husband’s and wife’s texts progress in opposite directions across the book, with each page divided among these two inverted texts; though […]
  • An Interview with Lance Olsen September 15, 2014
    The most substantial may be that innovative fiction knows what it is, that someone like me could define it in any productive way, that innovative fiction might somehow be one thing, or somehow consistent through time and space. None of these is the case. That’s exactly what I find most exciting about writing it, reading it, thinking about it. Innovative fict […]
  • The Ants by Sawako Nakayasu September 15, 2014
    In The Ants, we receive a study of existence through ants. That is, there are ants everywhere, ants substituted in every segment of the landscape, yet their behavior seems to reveal something altogether human. Too human. The ants are crushed and disappointed. They are warm and many. They are involved in gang wars and live inside carrot cake. The unique quali […]

The New Ways to Reach Readers

readingKevin Smokler has an excellent op-ed at Publishing Perspectives on how authors and publishers need to think in order to reach readers. I don’t agree with all of it, but the basic message is right on target: “Don’t ask readers to buy a book based on trust. Find a compelling way to preview it for them, and mass produce that.”

What we need is the equivalent of an “MP3 format” for fiction: a modest snack-sized dabble of new books and stories, capable of the same ubiquity that the MP3 has brought to recorded sound. Say what you will about how hard the 21st century has been for the music business, it remains an unparalleled golden age for music fans where exploration, discovery and kaleidoscopic fandom has never been easier nor more culturally encouraged. That record labels have not found a way to stay in business despite this bounty is both their own fault and a mistake book publishers should not repeat.

Now I’m not one to claim that multimedia is the way to go. There are few things that turn me off from a book than a movie-style “book trailer” (heck, I don’t even like trailers for most movies). Likewise, I don’t really care if you’ve documented your book with a behind-the-scenes photo shoot or have written a series of witty limericks that you accompany on your banjo.

Books’ main strength always has been–and continues to be–that they are unique in our entertainment universe because they are almost universally composed of nothing but written words (and other associated typographical symbols). If you look around, that’s a pretty unique asset these days. It’s clearly reason why I like reading so much. In terms of previewing books, marketers need to figure out how to work with this, not against it.

As to how to best do that, this, in my opinion, is great advice:

The hard reality of our time and our business is that there are a lot of books, and they compete with a lot of other attractions (and distractions) for your customer’s time and money. Plus, your best customers — avid readers — are actually less hungry for “shiny new books” than you think and already have more than enough books to fill their reading lives, most likely, until death. Given how many great books most people already own, ”new” and “fresh” by themselves are not alluring, and “new” without “why” is mere ballast.

This is absolutely true. I already own way too many books, but I’ll always buy another book if the book really excites me. If I can be convinced that this book in my hands has the right to jump to the head of my to-be-read pile because I really, really want to read it right now, then at that point the price of buying it new becomes just an afterthought.

But all the time I read marketing pitches that don’t come close to giving me this sensation. It’s true: they just trot out the cliches of the new and the fresh without giving me any sense of why I would want to experience that particular title.

From my own experience, I can say that Google Book has been very effective in serendipitously recommending me book that I not only browse but also end up purchasing. If a marketer could figure out how to harness my search terms to give me previews of upcoming books, I think that would be powerful indeed. By that same token, well-written, trustworthy criticism often is a much more powerful draw to new books than anything I get from marketers. That’s not to wholly discount marketing or to say that there aren’t marketers out there who do excellent work, only that there are other avenues than the standard techniques being used right now.

Though I’m generally on Smokler’s wavelength in this piece, I disagree rather strongly with this contention of his:

Trust: There is now an entire industry of online services, radio shows, MP3 blogs and music festivals, designed to expose like-minded music fans to new artists. We in publishing don’t have this, at least not as formally. Most readers trust book recommendations from friends long before those from publishers, editors, critics or even booksellers. Thankfully, the technology now exists to make those relationships both visible and workable. It would require significant investment from many competing interests, but imagine what a Netflix or iTunes of fiction could do for the reading experience, where books are put in play with other cultural interests — film, music, television — and you can quickly discover that a love of Mad Men might be a strong predictor for a love of Walker Percy.

Publishing quite definitely has an online collection of taste-purveyors that is at least as formally entrenched as the film or music industry’s. One of the biggest compliments I receive on this site is when people tell me they bought a book because I recommended it, or when people tell me that they’ve discovered countless new books through this site. And I know that this blog is far from being the only one that provides this service for readers.

Beyond blogs and other sites that have sprung up from the grass roots, we book-lovers also have more formalized taste-recommendation engines. Smokler is right to say that these engines have helped consumers discover new music, films, etc, but I disagree completely that we don’t also have this for books. The major online booksellers and other interested parties are clearly already doing this. If we don’t have one that is as widely recognizable as NetFlix is for movies or iTunes is for music, that’s because no one single player has managed to dominate the industry, and that’s a good thing. A world where Amazon, Barnes & Noble, Powell’s, IndieBound, Borders, and Google Book all compete to recommend the best books to me is a much better one than one in which just one of these entities dominates the taste-recommendation market.

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3 comments to The New Ways to Reach Readers

  • Thank you so much for your thoughtful feedback. I think there’s a lot here to take in that I hadn’t considered.

    Regarding Netflix/iTunes etc. I guess what I was looking for was some kind of giant marketplace of snakcable book bites, paired with collaborative filtering which would say “You like x author you haven’t heard of before because I see from your Goodreads account that you love Toni Morrison.”

    Does that exist and I don’t know about it?

  • admin

    Hey Kevin,

    And thank you for the great editorial. I agree that what you’ve outlined in your comment isn’t really available at the moment for books in any one place, though I do think that you have something similar to that in the aggregate. Probably the closest one thing to what you’re asking for would be Google Book, insofar as some publishers are beginning to put up significant previews of new books. I also think there’s potential with Scribd, if someone can figure out how to link a taste recommendation engine to the growing number of previews going up via that technology.

    But assuming someone managed to combine the best elements of the various rec. engines into one place, I suppose my question would be whether the benefits of having all the info be outweighed by subtracting the independence of the voices?

  • Hmm. Could you last question be answered by having certain voices (like say those you “favorite” or “add as friends”) weighed more heavily than others?

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