Hmmmm, somehow I don’t see this working:
Publishers should tantalize consumers by evoking books’ sensory pleasures: the smell; the feel in your hands; that crisp, appealing crinkle of a turned page and smooth snap of a dust jacket. Publishers should elicit the joys of “curling up with a book,” the satisfaction of seeing your library on a shelf in your bedroom — the years of your life marked by rows of colorful spines, the pages covered with marginalia. To do this, publishers could borrow vinyl enthusiasts’ lines like, “Records have a certain smell. You can’t smell an MP3,” and, “I associate certain records’ smells with a certain summer, a particular girlfriend.” Audiophiles also discuss fidelity, how records sound undeniably better than MP3s. Surely there’s a book analog waiting to be developed.
Book sniffing. Yes, we’re done.
I seriously doubt that print books are doomed, and if I believed that they were doomed I’d doubt even more that a TV ad campaign could save them. And anyway, as Michael Orthofer points out, publishers would be much more likely to advertise particular books for sale in any bookish medium than to try and shore up print over electronic.
(Incidentally, since the last time I watched serious amounts of TV Clinton was president, I found the descriptions of Kindle ads in the linked article interesting. Will the Kindle finally make reading sexy to the vaunted 18 – 24 male demographic?)