NEW YORK – An online book special offered by Wal-Mart Stores Inc. is turning into a full-fledged price war with Amazon.com.
Wal-Mart got things started Thursday, offering $10 prices on such upcoming hardcover releases as Sarah Palin’s “Going Rogue” and John Grisham’s “Ford County,” a cut of 60 percent or more from the regular cost. Wal-Mart will also offer free shipping.
Amazon.com, the largest online bookseller, matched the $10 price, prompting Wal-Mart to take its offer to $9. By Friday morning, Amazon.com also had priced the books at $9.
The price cuts come at a time when Seattle-based Amazon.com and other sellers have been charging just $9.99 for e-books, a price that publishers worry is unrealistically low . . .